Thanks to the Apulian Region, Apulian’s elegance takes the spotlight in Milan | Ilikepuglia.it

“Puglia & La Rinascente”- this is the slogan that has represented the latest project of the Apulian’s Region Economic Development Department, launched with the purpose of promoting Apulian’s manufacturing excellence.

A co- branding initiative, involving 18 companies, selected through a public notice, who had the opportunity to showcase their creations in the show- windows of the La Rinascente in Milan, as well as to use specifically arranged internal spaces from January 28th to February 3rd.

“This project – says the Regional Minister for Economic Development, Alessandro Delli Noci – aimed to promote the Region as a destination for investment, especially in those considered as key sectors which are strategic for strengthening the competitiveness of the local economy.

This strategy supports and promotes in a specific way, micro, small and medium- sized enterprises that, otherwise, would not have been able, on their own, to showcase their products in one of the most important stores in their country.

This one, has been an extraordinary opportunity because the Apulian’s fashion sector isn’t only made up of manufacturers, who play an important role in high fashion and contribute to the promotion and the growth of the Region, but also by creatives and designers whose desire is to stand out and be recognized”.

The project was also carried out at La Rinascente’s store in Rome, where, 20 companies will continue the exhibition until February 10th.

G.S.T. SRL

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